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  • Apple Inc. (NASDAQ:AAPL) : We will Rule Mobile-Advertisement Business by end of 2010

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    Tuesday Sept. 28, 2010 at 10:14 am EST
    Apple Inc. (NASDAQ:AAPL) predicts that it will rule Mobile Ad Market
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    Apple seems to make its presence felt quickly in Mobile advertisement. Bloomberg Business Weekly today had published the forecast about how the mobile-advertising industry will look at end of 2010. Only after few months of Apple's iAds debut it looks like it is taking share from mobile-advertisement pioneers like Google, Microsoft and others. IDC has estimated that Apple will cover around 21 percent share of mobile advertisement market by the end of 2010. This will be an equal competition to Google, who is estimated to have 21 percentage as well, dropping from last year's 27 percent share. Microsoft's market is expected to decrease to 7 percent from 10 percent in 2009. Same is the case with Yahoo whose share is expected to decrease from 12 percent to 9 percent and for Nokia from 5 to 2 percent. The total mobile advertising market is estimated to be double from last year to cover around $500 million according to IDC.

    Last year Google purchase AdMob and this share is combined total. Google does not seem to be worried by Apple's growing business in Mobile-Advertisement and had said that "if it is losing share, this market is growing faster than any one we've seen." This means that even though the total share of the market is decreasing but still the business is expanding and they are making more money than before. Apple was not in mobile-ad business last year at this time, but it did purchase Quattro Wireless at starting of this year, which already had 9 percent share in 2009. iAds had started on July 1, with 17 brands purchasing interactive, in-apps for iOS devices. Apple told Business
    Week that the number of brands has doubled since then.

    Steve Job had made prediction in June stating that iAds will cover round half of the mobile-advertising business by the year's end. Will this be true? IDC calls it out as "Wishful thinking".  Apple Inc. (NASDAQ:AAPL) shares closed at $291.1 on Monday near resistance level of $292.3. The support levels below are at $272.4, 263.2 and $252.5.

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