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  • A New Start from Citigroup Inc. (NYSE:C) to go Among the Consumers through iAd

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    Monday August 16, 2010 at 04:34 pm EST
    CitiGroup® Inc. - Joined list of iAd Customers - a try to build Positive Image.
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    Following Unilever and Nissan, Citibank joined the list of advertisers utilizing Apple’s iAd platform. Citibank will be promoting its credit cards and iPhone apps using iAd. Citi has based its iAd on story telling while giving you link to directly install Citigroup Inc. (NYSE:C) app. Till Now, iAd advertisers are very happy with the results of their campaigns with customers spent an average of 90 seconds with the ad which is almost10 times the interaction times for other online ads. This is more because of Apple's popularity that the consumers want to see the new Ad platform.

    iAd is a mobile advertising platform developed by Apple for its iPhone, iPod Touch, and iPad line of devices allowing third-party developers to directly embed advertisements into their applications. Advertisers already committed $60 million on the iAd platform for 2010. The campaign has been a little delayed for Citigroup as Apple is in its learning phase fot mobile advertising market and is strict over the quality of ads whihc mekes it more laborious to make the ad.

    Shares of Citigroup Inc (NYSE:C) closed at $3.87 on Monday almost flat with Friday's Close. It is a buy at this price and is definitely a buy If Citi drops below $3.7. Earlier Citigroup Asia said revenues will be less in Second half. Also Citigroup Inc.(NYSE:C) was ranked as No. 1 Corporate Credit Card Issuer by Nilson Report. So Far Citi has been successful in generating $10 billions in the last 3 months by selling assets from 'Citi Holdings'. Citi is resisting any major price change since last 3 trading days.
    Resistance Levels : $4.08 and $4.22
    Support Levels : $3.73 and $3.42.
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